Reduce Gasoline Prices

I have recently been sent an interesting proposal to get the petroleum companies to lower gasoline prices. The letter says, "This was originally sent by a retired Coca Cola executive. It came from one of his engineer buddies who retired from Halliburton." The plan is not to buy any fuel from the most profitable companies - e.g. ExxonMobil - on May 15. Allegedly when their sales decrease, they will lower their prices and others will follow suit. But a friend said that ExxonMobil would just sell its gasoline to other companies, like Walmart, since they don't have their own refineries. So you'll just be buying the same fuel someplace else... Can companies like ExxonMobil just afford to wait it out for ONE day? Why not?

A more long-term solution would be to drive less and use more "mass transit." But we probably love our "independence", lack-of-need-to-plan-ahead, and spontaneity TOO much. For all of that, we need fuel, fuel, and more fuel. Roooooooar!